You’re doing your best—sending emails, letters, and providing information online. Yet patients across the NHS are still confused.
Appointments are missed, treatments misunderstood, and waiting times cause endless frustration. So, why is NHS communication failing despite your efforts?
Here’s the truth: it’s not about the amount of information you send—it’s about how it’s delivered. Patients don’t want long letters or technical jargon. They need simple, clear communication they can easily understand.
Patients Don’t Want the Whole Story—They Want Answers
Your patients aren’t interested in the entire process behind their care. They just want straightforward answers:
When is my appointment?
What should I do next?
How long will I wait?
Deliver this information in an engaging way, and they’ll be satisfied. Overwhelm them with details, and they’ll feel lost.
The Power of Animated Videos
Instead of bombarding patients with letters, what if they received a simple, animated video that clearly explains what they need to know? Short, visual content can break down complicated procedures, explain next steps, or outline new trust-wide policy—without the confusion. It’s quick, easy, and memorable.
Animation is a versatile tool for delivering content in multiple languages and is highly accessible for deaf individuals. With visual storytelling, voiceovers, subtitles, and sign language overlays, it ensures clear communication for diverse audiences, overcoming both language barriers and hearing impairments effectively.
When we worked with the South Western Ambulance Service (SWAST), we developed an animated video for their brand new 'Patient Participation Panel,' to encourage their patients to pass on feedback. This created great engagement, and generated feedback that has since been used to improve their service. Here's their video:
You Hold the Key to Better Patient Engagement
Patients need to trust that the information they receive is clear and actionable. If NHS communication is causing confusion, trust breaks down. But with animated videos, you can offer solutions—not more paperwork.
Ready to transform how you communicate with patients? Visit patientfilms.co.uk to learn more about our bespoke animated videos and how they can help your patients feel informed, not overwhelmed.
Let’s chat—contact me at [hello@patientfilms.co.uk].
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